Traditionally, retail branding focused on visuals, but the Scent Marketing Strategies for Successful Businesses  can create a lasting impression in shoppers’ minds. That’s why many retailers are using scent marketing to encourage customers to spend more time shopping, improve their perception of brands and build brand loyalty.

Scent Technology for Marketing Purposes

Scent marketing is a powerful tool that can be used to achieve many different goals, from attracting and engaging customers to increasing productivity and employee satisfaction. But before you implement a scent strategy, it’s important to understand the benefits and risks of this type of marketing.

Smell is a powerful sense that’s hard-wired into our memory creation and retention. That’s why a whiff of buttery popcorn reminds us of crowded movie theaters and the scent of freshly baked cookies takes us back to our childhood.

This makes scent an ideal marketing tool for creating a memorable, unique identity that stands out in the crowded landscape of logos, taglines and overall aesthetics that are often seen as “millennial blanding.” However, it’s important to select the right smell that truly reflects your company’s image and that will stay fresh and inviting over time.

There are many ways to implement a scent marketing strategy, including using diffusers, scent machines or incorporating the smell into your products and packaging. At Aemster, we can help you select the best delivery method for your company, as well as develop a scent refresh schedule that’s effective and fits your branding and aesthetic.